Find out how to produce great video with just your cell phone, some cheap accessories and a few key tricks. Also learn how to hire the right pro for some key projects, as well as where to store your videos, how to share them and much more! 

Instructor(s)

Pat Taggart

Pat Taggart leads align5 films, the video storytelling division of align5. An award-winning documentary filmmaker, Pat believes that every company has a unique story to tell and doing so via video is the most impactful way to attract and retain customers and employees that perfectly fit a brand. Focusing on people and doing so with creative simplicity has been Pat’s formula for nearly two decades of work with companies in all stages of growth and maturity. It’s all about the story!

Managing Director/Partner

John Ratliff

John Ratliff is a co-founder and partner of align5 and is responsible for leading all of the firm’s strategic initiatives. Prior to founding align5, John was the President and CEO of Appletree Answers, a telephone answering service company he started in 1995 from his two-bedroom apartment in Wilmington, Delaware. John grew the company organically and through a series of acquisitions, growing the company to 24 US- based locations and 650 employees before it was sold to a strategic buyer in June 2012.

Game Changer!

by Lindon Hayes - CEO, Essentia Inc.

align5's ideas are incredibly simple to deploy yet infinitely more effective than the costly and complicated methods that are prevalent today. I give them my highest recommendation!

Course curriculum

  • 1

    Module 1 - Intro (Meet Your Instructors)

    • Module 1 - Intro

  • 2

    Module 2 - Dream On

    • Module 2 - Dream On

  • 3

    Module 3 - Underdogs

    • Module 3 - Underdogs

  • 4

    Module 4 - Brand Videos

    • Module 4 - Brand Videos

  • 5

    Module 5 - Weekly Update

    • Module 5 -Weekly Update

  • 6

    Module 6 - Customer Testimonials

    • Module 6 - Customer Testimonials

  • 7

    Module 7 - Important Messages

    • Module 7 - Important Messages

  • 8

    Module 8 - Laugh at Yourself

    • Module 8 - Laugh at Yourself

  • 9

    Module 9 - Thought Leadership

    • Module 9 - Thought Leadership

  • 10

    Module 10 - Recruiting

    • Module 10 - Recruiting

  • 11

    Module 11 - Education

    • Module 11 - Education

  • 12

    Module 12 - Customer Welcome & Response

    • Module 12 - Customer Welcome & Response

  • 13

    Module 13 - Company News

    • Module 13 - Company News

  • 14

    Module 14 - Bar Stories

    • Module 14 - Bar Stories

  • 15

    Module 15 - Inspire Participation

    • Module 15 - Inspire Participation

  • 16

    Module 16 - Music and Stock Footage

    • Module 16 - Music and Stock Footage

  • 17

    Module 17 - The "Who"

    • module 17 - The Who

  • 18

    Module 18 - The "How"

    • Module 18 - The How

  • 19

    Module 19 - The "Where"

    • Module 19 - The Where

  • 20

    Module 20 - Final Thoughts

    • Module 20 - Final Thoughts